CEO OF ZINOX TECHNOLOGIES, LEO STAN-EKEH CALLS ON PR PRACTITIONERSTO EMBRACE NEW MEDIA AT THE LAGOS DIGITAL PR SUMMITOctober 23, 2023
Lagos, Nigeria: October 16, 2016: Lagos State Chapter, the flagship branch of the Nigerian Institute of Public Relations (NIPR), is working to achieve collective intelligence to equip and capacitate communicators in corporate and public affairs, including bloggers, with high-level digital media strategies, tactics, and how-to’s so they can do their jobs
better and lift their social media campaign results at the Lagos Digital PR Summit holding at the Nigerian Institute of Management, 22, Idowu Taylor, Victoria Island, Lagos, between Wednesday 19th, and Thursday 20th, October 2016 by 9 a.m.
The Lagos Digital PR Summit, the first of its kind in Sub-Saharan Africa, with the theme New Media: Public Relations Practice in Networked Communities, is in partnership with Google, Microsoft, TrendWatching, Simon Page School of Marketing, and leading digital marketing communications firms in Africa. The participation fee is N75,000. However, attendance at the first session is free. For inquiries, please call: 08028482291, 08020673883, or email: firstname.lastname@example.org.
Speaking on the Summit, Chairman, Lagos State Chapter, Nigerian Institute of Public Relations, Olusegun McMedal, said, “The two-day experiential Summit is targeted at Generation X and Millennials from diverse sectors who will converge to learn new insights about digital public relations in a technologically driven world. Presenters at the Summit will share practical knowledge on deploying, integrating, and using social media apps and tools to connect, inform, engage, and evaluate campaigns in line with specific business goals”.
He added that the Summit aims to familiarise communication practitioners with the ever-changing social media landscape and prepare them to change with it, explore and expand their reach, and tie digital communications efforts back to the bottom line. According to him, social media, when used correctly, can be an executive marketing tool, a global media for PR practice, and a resource to garner consumer and competitor intelligence.
The Nigerian Institute of Public Relations (NIPR) is the umbrella body of professional public relations practitioners chartered to regulate as well as direct its development and practice. It has Chapters in the 36 States of the Federation, including the Federal Capital Territory.