Celestine Achi is a renowned expert in Digital Communications and Artificial Intelligence, with over three decades of industry experience. As the leader of Cihan Media Communications, he drives innovation in digital PR, reputation management, and AI automation. He founded DigitalPRwire, now Metricwire, an AI-driven PR platform revolutionizing news distribution, reputation management audits, and converged media monitoring globally.

Additionally, he introduced Nigeria's first AI-powered PR software through platforms like VoxPR and VoxAnalysts. Achi is a Fellow of the Institute of Information Management, Africa, an Associate of the Institute of Public Relations, and a member of the Institute of Management Consultants, among other prestigious affiliations. Celestine's impact extends beyond the private sector.

 He led the digital strategy development and implementation of Nigeria's National Broadband Plan (2013–2018) and championed African trade through his role as editor of SETRAD Magazine for the AGOA initiative. As a sought-after speaker and trainer, Celestine shares his insights with audiences ranging from government agencies to multinational corporations.

 His expertise has been leveraged by organizations like the National Orientation Agency, FRCN, NIMASA, NITDA, NNPC, NIPR, ExxonMobil, Chain Reactions Africa, Delta and Lagos State Governments, Smile Communications, FCMB, Kwara State Internal Revenue Service, and many more. He is also a lead faculty member with ZPT (UK) and BEEC. His passion for merging AI with PR and Communications continues to drive significant advancements in PR Tech, empowering global brands and industry professionals with innovative strategies and leadership.