Summit’ 22
INVITATION TO TAKE PART IN DIGITAL PUBLIC RELATIONS TRAINING
Established in 1963, the Nigerian Institute of Public Relations (NIPR) is the non-governmental, not-for-profit professional association of Public Relations practitioners chartered (by Decree 16 of June 1990 now an Act of Parliament) to regulate and develop the public relations and communication practice in Nigeria with functioning Chapters in the 36 States including the FCT, Abuja.
The Lagos State Chapter cordially invites you and relevant members of your team to take part in the seventh Lagos Digital PR Summit, themed: Digital Communities: New Frontier Building Relationships, holding at the L’eola Hotel, (formerly Protea Hotel Leadway), 1 Mogambo Close, Maryland Estate, Ikeja, Lagos starting on Wed. 26th – Thurs 27th, October 2022 from 9:00AM – 5:00PM daily.
This edition of the Summit is poised to x-ray the dynamic difference and impacts technology has introduced into human connections and interactions in the digital age without neglecting the way and manner social relations and human cordiality existed before now. The opportunities in the medium require new skillsets especially for communicators to run successful digital campaigns. It will equip participants with skills to create a better content that build trust and engages a multi-channel audience.
SUMMIT OBJECTIVES:
In partnership with technology companies specializing in Internet-related services including social media and social networking service and leading digital marketing communications firms, the Lagos Digital Public Relations Summit is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate participants with high-level digital public relations strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results.
COURSE MODULES:
- Social Media Marketing: Finding the Right Mix for Your Campaigns
- Understanding the Objectives of Different Digital Marketing Channels
- Understanding Influencer Marketing
- Creative Strategies for Emerging Digital Media
- The Place of Data Analytics in Social Media Marketing
- Social Listening and Engagement as a Part of Successful Digital Transformation
- Effectively Utilizing Social Media Advertising for Your Campaigns
- Tips for Engaging & Building Online Community
- How to Build a Social Media Marketing Strategy That Works
- The Place of Social Media Tools in Social Media Marketing
FOR WHOM:
The Lagos Digital PR Summit is targeted at executives especially the Millennials and young-minded Generation X responsible for managing digital relationship for corporates, brands, governments and their target audiences. It will equip and expose them to up to date techniques and knowledge in the rapidly growing digital media space to scale up their communications skills and networking opportunities.
APPROACH:
We adopt the FLIPPED Learning Approach in which direct instruction moves from the group learning space to the individual learning space ensuring a well-rounded model to knowledge acquisition and extension to drive positive changes in their organisations. Comprising of games/simulations, role plays, group/team projects, video lectures, audio notes, articles, books, worksheets, assessments, and other reading resources.
Participants are required to attend the Summit with their laptops. They will earn a Certificate of Participation and the honorary Lagos Digital PR Ambassadorship. There will be a tour of the Nigeria’s technology hub in the Sabo axis of Lagos.
FACILITATORS:
Our Faculty is made up of experienced senior executives and even CEOs of leading digital marketing and communications management organisations. We are distinguished by the quality of our faculty who are not just skilled platform speakers but industry experts who have achieved success in the corporate world. They have been in the trenches and bring their distinctive insights and practical experience to every training they facilitate. These amazing group of individuals dedicate their time and knowledge contributing to the successes of the Lagos Digital Public Relations Summit.
COURSE FEES:
The standard fee is One Hundred and Fifty Thousand Naira (N150, 000) per participant. However, there is a discount of Thirty Thousand Naira (N30,000) for payments received before close of business on Friday, October 21, 2022. There is also a 10% discount for organizations sending more than three participants.
BOOKINGS/INQUIRIES
For inquiries and participation, please give us a buzz on 08033225251, 08022239908 or email us at: info@lagosnipr.com, info@lagosdigitalprsummit.com.
PAYMENT/BANK DETAILS (NAIRA)
- Account Name: NIPR, Lagos State Chapter
- Bank Name: United Bank of Africa (UBA)
- Account NO: 1019196074
While thanking you for your support, we look forward to welcoming your team at the Summit.
Sincerely,
For: Lagos NIPR
Comfort Nwankwo
Chairman