Victoria Uwadoka

Public Relations Professional with over 20 years’ experience spanning multiple industries including Entertainment, Beauty and Healthcare, ICT, Food & Beverages. Responsible for building and sustaining Nestlé Nigeria’s image, influence and reputation, also managing the company’s corporate communications, public affairs and sustainability priorities.

Since joining Nestlé in December 2016, Victoria has significantly increased and sustained the company’s superior share of voice in the market year on year. She brings Nestlé's commitment to protecting and regenerating the environment for future generations to life through proactive sustainability initiatives, working in collaboration with internal and external stakeholders. She strengthens and highlights Nestlé’s social impact by building synergies between the company and its stakeholders and communities, and by telling the company's impact story across multiple touch points.

Victoria is Passionate about building connections and creating opportunities for people and communities to achieve their maximum potential.

She leverages insight gained from working with a broad variety of businesses, decision makers, influencers and governments to help organizations drive business and social impact by harnessing relevant communications and relationship management strategies.

Listed on GLG Communications' PR Power List 2023, Victoria has been recognized as one of the 50 Nigerian PR and Communications professionals who have made significant impact and who are leveraging PR to make a difference in business and in society.

As a strong advocate of Africa’s potential, she promotes positive action to accelerate equitable development on the continent, reiterating her belief that, “As African communicators, we have a responsibility to represent and reflect the realities, challenges, and opportunities of our continent.

It is our duty to tell the true African story." Her eclectic career started in the logistics industry with IAS/FEDEX as International Operations Manager. She subsequently worked in the beauty and healthcare industries before joining Sesema Public Relations agency.

From there, she joined Microsoft Nigeria as Public Relations and Events Manager where she oversaw the launch of 7 new products and grew the company’s share of voice by over 70% before her appointment as Marketing Communications Manager for Microsoft in West and Central Africa.

There, she managed the company’s reputation and image while leading the digital transformation agenda.

Victoria is Chairman of the technical Committee of Corporate Communications and Public Affairs Experts of Nigeria Employers Consultative Association (NECA) and has served as the Chairman, Lagos PR Industry Gala and Awards (LAPRIGA) since 2021.

Education:

  • Media Entrepreneurship Program (MEP-2), Pan-Atlantic University, Lagos
  • Executive Programme in Advertising (EXPAD-5), Pan-Atlantic University, Lagos
  • Modern Marketing and Driving Digital at Microsoft, Kellogg School of Management
  • Professional Certificate for Public Relations Practice, Nigeria Institute of Journalism
  • BA Honours, Modern European Languages, University of Nigeria, Nsukka